Strategy.
Message.
Aligned.
Where Communications and Strategy Converge
At Castello Strategy, we help leaders connect strategy and communication - building trust, reinforcing credibility, and driving performance.
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We believe communication is integral to enterprise success - embedded in every decision, every action, and every outcome.
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When messaging is authentic, grounded in strategy, and delivered with clarity and consistency, organizations think smarter, operate more effectively, and deliver stronger results.​​​​​​​​​​​​​
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Advisory Services
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Executive Strategy
Collaborating with CEOs and leadership teams to align organizational objectives with focused, actionable communication strategies that empower leaders to navigate complexity, inspire trust, and drive measurable impact.
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Communications Audits
Conducting in-depth evaluations of internal and external communications to uncover opportunities, address gaps, and ensure alignment with organizational priorities for maximum clarity and impact.​
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Strategic Planning
Developing comprehensive communications strategies that transform how organizations connect with their audiences - raising visibility, enhancing reputation, and empowering growth.​
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Messaging & Narrative Development
Crafting messaging frameworks, positioning strategies, and compelling narratives that establish your organization’s voice, resonate with audiences, and ensure consistent, impactful communications.
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Thought Leadership
Creating tailored, high-impact content that positions leaders as visionaries - through speeches, op-eds, presentations and thought leadership pieces that shape perceptions and build influence.​
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Stakeholder Engagement
Designing communications approaches that foster alignment, build trust, and drive meaningful engagement - strengthening relationship with internal and external audiences.
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Representative Client Engagements
Tom Shea
Tom Shea is a senior strategic communications, public-affairs executive & economic development leader with more than three decades of leadership experience across government, diplomacy, and global corporate advisory work. He has counseled governors, U.S. senators, ambassadors, cabinet-level officials, and Fortune 100 CEOs on communications, strategy, and reputation, and has served as a trusted partner to corporate, nonprofit, and public-sector leaders navigating high-stakes challenges.
Tom previously served in two White House roles: Special Assistant to the President and Special Assistant to the Deputy Chief of Staff for Policy and Political Affairs; and two diplomatic and communications leadership posts at the U.S. Embassy in Paris and the U.S. Mission to the United Nations, where he held the rank of Minister-Counselor as Director of Communications and Spokesman. He later became Chief of Staff to U.S. Senator Jon Corzine and subsequently Chief of Staff in the Office of the Governor of New Jersey, directing policy, strategy, operations, and intergovernmental affairs across New Jersey’s federal and state priorities.
In the private sector, Tom was a founding member and Managing Director of Teneo, the global CEO advisory firm, where he counseled multinational companies, financial institutions, and major philanthropies - including The Rockefeller Foundation - on communications strategy and global engagement. He has also worked with purpose-driven enterprises such as United Way Worldwide and Calvert Impact Capital, helping them clarify their mission, align stakeholders, and achieve measurable impact.
Today, Tom is the founder and principal of Castello Strategy, a boutique strategic communications and public-affairs advisory firm. He advises CEOs, boards, and public institutions on communications strategy, culture, and long-term positioning. Recent work includes developing a two-year communications and marketing strategy for Hackensack Meridian Health, advising Liberty Latin America on refreshing its corporate culture, and supporting New Jersey’s global business-marketing and investment-attraction efforts for the past eight years.
Known for his ability to bridge sectors, navigate complex stakeholder relationships, and strengthen high-impact organizations, Tom brings deep New Jersey experience and global perspective to every engagement. His career reflects a consistent focus on leadership, economic growth, and building institutions that perform at the highest level.
A native New Jerseyan, Tom is an honors graduate of The College of New Jersey (TCNJ).
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